Email: The Overlooked Digital (and Virtual) Learning Platform – from Sarah Mercier
March 25, 20200 Comments
Can you? I know I’ve said it over once. A lot of us are inundated with wordy, unnecessary chains beneath the guise of communication. This contributes to an inbox packed with messages. So, why am I writing about email as a possible learning platform?
Designers like learning
What if I told you that courses are one of the most applied engage and strategies marketers utilize to instruct customers now? What if eLearning designer and an email hater stated that she favored a course format to the majority of the types of online learning experiences? Would you want to read a little farther?
How can an email course work?
Once upon a time… (a few years ago)… a colleague shared a post with me about an interesting topic with an invitation to sign up for a course to find out more. I was curious –the program was delivered through email, and it turned out to be a minimal investment of time and cash. I guessed it’d be to when I joined that MOOC back in 2015 that I never ended a comparable experience, but I signed up for my email course.
I immediately received a debut email describing what to expect. Each morning I would receive a brief email with some information, an action, and additional readings (if I want to find out more). The course would last daily for a full month.
What happened? At the start of the afternoon, I would receive an email. For approximately ten minutes–less time than I would spend browsing social media–I read concerning the topic and completed a fast activity. I would go to the additional resources, particularly if I had a little more time. From the end of that month I had formed a foundation for this new topic area, applying the skills I had gradually built. This experience led me to consider how I could use this strategy in workforce development.
Where can you use courses?
After quite a lot of research, and discussion, I rallied my team to try the course format. We chose a leadership training agency in our pipeline and learned lessons in the initial run. For example, we found that formatting with plenty of space is much better than a vibrant design, reducing cognitive load. We identified delivery programs for the target market based on the routine of a standard workday along with time zone.
As of now, we have had the chance to run several email courses. But I do not think it is limited to some one of these, courses to succeed for the next have been tried and found by me.
1. Onboarding. New hire onboarding is a perfect candidate to get an email course. There may not be much to do other than find out about their role and the business, when an employee is new to an organization. The email course strategy allows for a consistent message and expertise, can reflect corporate culture, and encourages new workers to be more self-sufficient.
2. Spaced learning. Email courses can help tackle the of the forgetting curve for existing organizational training. Because of ease of the brief format, proper timing, and automation, it is an ideal spaced.
3. Compliance training. Break compliance requirements using email as a learning platform that is digital up. Rather than a compliance designing a series of brief, engaging modules which focus on one specific compliance topic at a time.
Strategies for course designers
Have you got some ideas? I recommend the following tips if You’re Thinking about using email as a learning platform:
1. Decide on a topic area where you could outline a path to a variety of actions and information.
2. Use the email as a conduit to connect learners to others, both online and in-person.
3. Choose content which can be divided up into smaller sub-topics and outlined in a quick email.
4. Use an email platform where you can schedule mails to be sent appropriately (email campaigns) and you can collect data on access/ usage.
5. Select content that is appropriate for a format that is self-guided.
Editor’s note: Want to know more about the course layout that is email?
Sarah Mercier will show you more about the best way to style a course, such as examples, in her session Mail Course Design: Using Digital Marketing as a Learning Strategy in The eLearning Guild’s L&D to a Shoestring Online Conference.
In this session, you will:
Learn about the application of courses in workplace learning
See examples of successful email courses
Apply best practices in the style of courses that are email
Discover the disadvantages of using email to encourage learning and performance