How to Migrate Subscription Payments During a Membership Site Migration

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Membership site migrations are a big undertaking and shouldn’t be dismissed.
There’s a lot. There’s everything from users, class migration, articles migration, as well as obligations. Migrating from plugin or one platform to another shouldn’t cause you some headaches when you set out to locate your new membership site plugin in the first 34, than you had. Check out this documentary from Greg Jenkins in MonkeyPod Marketing containing his migration to AccessAlly.
I highly recommend researching and assessing the tools you’re considering and making sure you understand what aspects of your membership you’ll have the ability to easily migrate from one platform to another using a migration plugin, and what pieces might not be automatic.
Among the most well-known questions business owners migrating to AccessAlly ask us is to migrate subscription obligations for their members.

If you are currently using a third-party shopping cart plugin such as ThriveCart or WooCommerce, odds are you do not have to migrate your existing payment subscriptions. However, if you’re planning to switch solutions, you have a few choices.
In most cases you will be migrating your subscription obligations to a setup that requires your members to make new payment profiles. In cases like this, you’re probably want to incentivize your existing members to remain active members by setting a new payment profile up in your new platform. Alternatively, you conduct your membership with subscriptions along with your new membership site and can do nothing.
Let us take a peek at four strategies you can utilize to make the transition to the platform a yes for your existing members.
Table of Approaches to Migrate Subscription Payments and Retain Existing Members. Offer your existing associates a free month to thank them. 2. Create a bonus exclusively for existing members.3. Discounted Lifetime Membership. Run your own Current Membership Alongside Your New MembershipInvest at a Membership Plugin Built to Raise and Flex with YouYou Might Also Enjoy…
4 Approaches to Retain Existing Members and Migrate Subscription Payments
Regardless of the strategy you decide to migrate your existing members to your membership site setup that is new, the key is to place the movement as a positive experience for each member.
1. Offer your associate’s a free month to thank them.
This permits your existing members become acclimated to comfortable with all the platform and to transition to the new membership. So you can set a date to close the existing 36, I highly recommend sending them a couple of reminders with a limited time offer to set up their payment profile to the system.
This approach rewards the existing member and enables you clear your method of ones.
Here.
Subject: Significant updates about your “Insert Title” membership — actions required!
Hey, there!
We are so excited to roll out our brand-new membership design for “insert your membership name”.
We’ve been hard at work updating everything to offer the best possible experience to you, and make the most of your membership.
We can not wait for one to see what we have for you, our amazing members.
…and much more.
To maintain your membership, and receive all the advantages of “insert name of your membership”, click here to update your subscription.
As a thank you for continuing your membership, and provide you a chance and get familiar with how everything operates, your first month is on us.
After 30 days, your subscription will automatically resume.
If you have some questions about the transition to the platform, simply hit reply and we are going to get your questions answered all.
We are so thankful to have you and look forward to come!
With gratitude,
“Your Title”
So you don’t wind up double-charging the manhood be sure to include the link to your new order form, and ensure their current payment subscription is canceled upon signup.
2. Create a bonus for members.
You can get as creative as you would like with your bonus offers.
A few suggestions are forbidding entry to some mini-course you have made only for them. Another option is to supply a group call to existing members receive support and to join directly with you.
If your membership site supports online business owners, you could offer a review of a video coaching an email campaign, or webinar script for associates who maintain their membership and resubscribe in your new site.
Tip: you can add the tag that unlocks this incentive for each member when they set their subscription fee, When using AccessAlly.
Here’s a sample email you update to send to your members that are existing and can swipe:
Subject: Significant updates about your “Insert Title” membership — actions required!
Hey, there!
We are so excited to roll out our brand-new membership design for “insert your membership name”.
We’ve been hard at work updating everything to offer the best possible experience to you, and make the most of your membership.
We can not wait for one to see what we have for you, our amazing members.
To maintain your membership, and receive all the advantages of “insert name of your membership”, click here to update your subscription.
As a thank you for continuing your membership, we’re offering you free entry to “insert bonus name here”.
This bonus is only reserved for our existing members and it is the ideal complement to “insert your membership name here.”
Upon enrollment, your subscription will be terminated and all your future obligations will process from your signup date.
If you have some questions about the transition to the platform, simply hit reply and we are going to get your questions answered all.
We are so thankful to have you and look forward to come!
With gratitude,
“Your Title”
Remember, whatever bonus you decide to offer ought to be high-value for your existing members but also realistic concerning your time.
3. Discounted Lifetime Membership
A great strategy to retain members is to grandfather them in at their current rate for the lifetime of their membership, if you are increasing your costs with the launch of your new membership.
Look at offering a discounted rate to existing members if your membership costs are staying the same. Make sure you run the numbers and find a cost that makes the move a simple “yes” for your loved ones, but also does not put a financial strain on your company.
Duplicate this email, and customize it for your own membership.
Subject: Significant updates about your “Insert Title” membership — actions required!
Hey, there!
We are so excited to roll out our brand-new membership design for “insert your membership name”.
We’ve been hard at work updating everything to offer the best possible experience to you, and make the most of your membership.
We can not wait for one to see what we have for you, our amazing members.

“Insert your membership site name” is rising to $____/month. This cost increase does not apply to our existing members. We are honoring your subscription fee for continuing your membership, as a thank you
To maintain your membership, and receive all the advantages of “insert name of your membership”, click here to update your subscription. All payments will process from the date of your renewal.
If your subscription isn’t revived by “insert date”, your current membership will be terminated. No hard feelings.
If you have some questions about the transition to the platform, simply hit reply and we are going to get your questions answered all.
We are so thankful to have you here and look forward to come!
With gratitude,
“Your Title”
You might use a mix of these strategies to migrate as many existing subscription obligations possible.
4. Run your own Current Membership Alongside Your New Membership
To avoid losing existing members (and earnings!) Throughout your membership migration you have the option to conduct your membership sites both side-by-side until all payment programs that are existing conclude or each member cancels.
The drawback to this approach is you will not have the ability to cancel your existing subscriptions with your prior membership provider and integrated plugins until each member has completed or terminated their current payment subscription.
Invest at a Membership Plugin Built with You to Raise and Flex
Do not get caught from the membership site migration conundrum and invest at a membership tool constructed in mind with all your membership needs.
Begin with a subscription version if you are testing for proof of concept, but be prepared to migrate until you outgrow the system and needs.

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