User generated content is currently becoming more and more popular. Certainly, Hollywood’s blockbusters continue to draw a lot of attention and making obscene amounts of money but the much briefer, on a budget productions of everyday internals using their mobile phones and all of the props they have in their home are also progressively trendy. This, obviously, constitutes a superb chance for companies to promote themselves, raise their client base, and combine their distinctive brand. Entrepreneurs can benefit most from the many advantages of video, especially using Instagram’s 2018 choice to offer IGTV stations for consumers to upload filmed material. The platforms are separate and even though IGTV is very similar to Instagram tales, offering the possibility to put in a swipe-up call to action from the videos, the principal distinction is that IGTV content remains indefinitely on the channel where it was submitted.