Are you intrigued by the possibilities of utilizing user-generated articles or trying to manage the process effectively? The good news is that it’s never been easier to help your employees take control of their learning and build their knowledge.
Content is most commonly deployed in advertising, where brands curate and encourage consumer donations and fostering a feeling of authenticity. This strategy is also proving popular in L&D. Learning programs are making it easier than ever for companies to facilitate and encourage content.
More than 80% of organizations are now thought to be leveraging user-generated content whilst venture networking programs are accelerating organizational transformation and innovation. This is driven by the familiarity of articles on social networking websites.
In addition, YouTube has seen an increase in the time spent on its website tenfold in the past ten years, rising to become the second-largest search engine in America. Formal learning and informal tutorials compose a substantial portion of their 400 hours of articles.
So how can you capitalize on the popularity of user-generated content creation and tap at the same time?
When employed correctly, societal learning is well worth getting excited about. McKinsey indicates if they implement social technologies that productivity could boost by almost 25%. But why is that?
Well, the more people experience a flow of thoughts and advice can learn from each other and receive expert opinions, the more inclined they are to build the knowledge they should do much better.
By considering a few learning methods, we can observe a few reasons why creating content is a natural step towards effective program development. At the office, some of the ways people learn comprise:
Observing others in work trying out things and receiving guide feedbackCollaborating and discussing theories with others reading, watching and listeningMaking area for user-generated content supports each one of these strategies and more–, and, with the right learning resources, the process is simple, rapid, and cost-effective.
A good example of this is a Subject Matter Expert (SME) recording a quick item of advice or how-to movie on their computer or mobile device. Uploading this to a video library allows anyone in the business –or a select group of students, like the pro’s peers and juniors–comment on that video, accessibility, search for and to view.
If we think of how much time and effort it would take to arrange time every time an employee, we can observe how this kind of user-generated articles is.
Studying technology in the office provide a stream of high-quality knowledge-sharing, while articles on mainstream social networking websites can be a stage for anybody to do anything. They may place permissions and roles by user, by articles advantage, and by the collection and offer learning teams the chance to quality assess content prior to publishing.
Offering students a highly effective part in the learning process inevitably involves some uncertainty and risk, but in addition, it provides the new “consumer students” what they need. People expect to take control of their own learning–not least school-age students, who will make up 75 percent of their workforce by 2025.
It’s impossible to predict what levels this strategy will result in and exactly how much excellent content students will produce, but the signs are certainly full of promise. Companies like Google, which was a major adopter of user-generated articles, have made this type of.
Creating User-Generated Content Encourages Mastery
We discussed the ability to search for content that was user-generated in this article, which leads to a significant point around skill and knowledge development. Mastery relies on being able to repeatedly examine or practice something.
Picture how people watch a YouTube video several times in order to understand part of an ebook, or a learning stage or listen to a segment of a podcast. A library of user-generated articles is just another source, a student may turn to at any time, revisiting the learning factors they wish to.
Their heritage of user-generated content guarantees that their knowledge of the industry and their organization doesn’t depart together, when people leave a firm. According to the Economist in 2017, approximately half of US workers were hoping to leave their occupation, with the ratio of Americans leaving their jobs in a 17-year high. Capturing and sharing employee knowledge is a move for any firm that is profitable, but modern job turnover makes it crucial.
Organically Reinforcing a Culture of Continuous Learning
In a world where managers decoration of education, a culture, creating user-generated content is an excellent method of meeting students where they are and encouraging active abilities and knowledge sharing. Despite this, there’s still a long way to go, with 85 percent of workers in a LinkedIn study.
Whether you’re about to launch a combined social learning approach or are wanting to increase your degree of quality content, this is one learning strategy that paves the way to L&D achievement.
A version of this blog article originally appeared in Coaching Industry Magazine.